Guide

How to become a model

Most models start the same way: a few simple photos, honest measurements and an application to a real agency. Here's what agencies look for, what to send, and how to stay safe along the way.

Apply to an agency →See the steps

Which kind of modeling suits you?

Fashion & runway

Shows, designer campaigns and magazines. Agencies usually look for taller, slimmer frames and a distinctive look.

Commercial

Advertising for everyday brands. Many ages, heights and looks are welcome; a natural, relatable presence matters most.

Fitness & sport

Sportswear and fitness brands, where a toned, athletic build and comfort with movement count.

Parts

Hands, feet or hair for close-up work, where one well-kept feature is what's booked.

What agencies look for

There's no single look. Agencies think about the kind of work they book and whether you'd fit it: your proportions, skin and hair, how you come across on camera, and whether you're reliable and easy to work with. Being yourself in your photos matters more than trying to look like someone else. If one agency says no, another with different clients may say yes.

Step by step

  1. 1

    Take simple photos

    Agencies want to see you as you are. Use daylight, a plain wall, fitted clothes and little or no makeup. No filters, heavy editing, sunglasses or group shots. You don't need a paid photo shoot to apply.

  2. 2

    Take your measurements

    Height, bust or chest, waist, hips and shoe size. Measure barefoot and honestly — agencies check them later.

  3. 3

    Apply to an agency

    Use the agency's own application form so your photos and details arrive together. Apply to agencies you can find online with a real address and signed models.

  4. 4

    Review and a call

    If the agency is interested, they'll get in touch, often with a short call to get to know you and answer your questions.

  5. 5

    Measurement video and more photos

    Many agencies ask for a short video showing your walk and measurements, plus a few extra photos, before deciding.

  6. 6

    Agreement

    If both sides want to go ahead, you'll receive an agreement. Read it carefully, ask questions and take your time before signing.

Photos to send

  • Face, front: hair off the face, neutral expression
  • Face, smiling
  • Profile: side view of the face
  • Full length, front: head to toe, standing straight
  • Full length, side

Recent photos only, with no filters or retouching.

How to spot a scam

  • Real agencies earn a commission when you work; they don't charge you to join or to be represented.
  • Be careful when someone insists you buy an expensive photo shoot, course or portfolio from them before they'll consider you.
  • Check that the agency has a real website, address and models it represents.
  • Never send intimate photos. No legitimate agency asks for them.
  • Keep conversations on official email or the agency's own application, and bring someone you trust to any meeting.

Apply to an agency

These agencies take applications through Scout a Model. Each form asks for your photos and measurements in one go.

Common questions

Do I need professional photos to apply?
No. Simple, natural photos taken by a friend on a phone are what agencies ask for at first.
Am I too short, too old or too young?
It depends on the type of modeling. Fashion has stricter requirements; commercial work welcomes a wide range of ages, heights and looks. The agency will tell you honestly what fits.
What if I'm under 18?
You can apply, but a parent or guardian must be involved in calls, meetings and any agreement.
Does it cost money to apply?
Applying to an agency through its form should be free.
How long until I hear back?
It varies by agency and how many applications they receive. Not every agency replies to every application, so it's fine to apply to more than one.